Mailchimp vs Omnisend
Which one should you choose? Here's how they compare.
| Feature | Mailchimp | Omnisend |
|---|---|---|
| Rating | ★ 4.2 | ★ 4.1 |
| Pricing | $13/mo | $16-498/mo |
| Type | freemium | freemium |
| Company | Mailchimp | Omnisend |
| Founded | 2001 | 2014 |
Mailchimp Features
- •Email campaigns
- •Automation
- •AI content
- •Analytics
Omnisend Features
- •AI product recommendations
- •SMS + email
- •Push notifications
- •Automation
Mailchimp Pros
- ✓Easy to use
- ✓Good templates
- ✓Free tier
Mailchimp Cons
- ✗Gets expensive
- ✗Limited automation free
- ✗Deliverability issues
Omnisend Pros
- ✓Great for e-commerce
- ✓Multi-channel
- ✓Good automation templates
Omnisend Cons
- ✗Limited outside e-commerce
- ✗Free tier small
- ✗Less known brand
The Verdict
Both Mailchimp and Omnisend are solid choices in the marketingspace. Here's a quick summary:
Choose Mailchimp if:
- • You need easy to use
- • You need good templates
Choose Omnisend if:
- • You need great for e-commerce
- • You need multi-channel