Mailchimp vs Brevo
Which one should you choose? Here's how they compare.
| Feature | Mailchimp | Brevo |
|---|---|---|
| Rating | ★ 4.2 | ★ 4.1 |
| Pricing | $13/mo | $25-65/mo |
| Type | freemium | freemium |
| Company | Mailchimp | Brevo |
| Founded | 2001 | 2012 |
Mailchimp Features
- •Email campaigns
- •Automation
- •AI content
- •Analytics
Brevo Features
- •Email + SMS
- •AI content generation
- •CRM
- •Automation workflows
Mailchimp Pros
- ✓Easy to use
- ✓Good templates
- ✓Free tier
Mailchimp Cons
- ✗Gets expensive
- ✗Limited automation free
- ✗Deliverability issues
Brevo Pros
- ✓Generous free tier
- ✓Multi-channel
- ✓Good automation
Brevo Cons
- ✗Less brand recognition
- ✗SMS costs extra
- ✗UI needs polish
The Verdict
Both Mailchimp and Brevo are solid choices in the marketingspace. Here's a quick summary:
Choose Mailchimp if:
- • You need easy to use
- • You need good templates
Choose Brevo if:
- • You need generous free tier
- • You need multi-channel