Klaviyo vs ConvertKit
Which one should you choose? Here's how they compare.
| Feature | Klaviyo | ConvertKit |
|---|---|---|
| Rating | ★ 4.4 | ★ 4.3 |
| Pricing | $20-2450/mo | $9/mo |
| Type | freemium | freemium |
| Company | Klaviyo | ConvertKit |
| Founded | 2012 | 2013 |
Klaviyo Features
- •AI email generation
- •Predictive analytics
- •Customer segmentation
- •SMS marketing
ConvertKit Features
- •Email sequences
- •Landing pages
- •Automation
- •Commerce
Klaviyo Pros
- ✓Best for e-commerce
- ✓Powerful segmentation
- ✓Great integrations
Klaviyo Cons
- ✗Expensive for large lists
- ✗Complex for beginners
- ✗E-commerce focused only
ConvertKit Pros
- ✓Creator focused
- ✓Easy to use
- ✓Good deliverability
ConvertKit Cons
- ✗Limited templates
- ✗Can be expensive
- ✗Basic analytics
The Verdict
Both Klaviyo and ConvertKit are solid choices in the marketingspace. Here's a quick summary:
Choose Klaviyo if:
- • You need best for e-commerce
- • You need powerful segmentation
Choose ConvertKit if:
- • You need creator focused
- • You need easy to use