ActiveCampaign vs Mailchimp
Which one should you choose? Here's how they compare.
| Feature | ActiveCampaign | Mailchimp |
|---|---|---|
| Rating | ★ 4.4 | ★ 4.2 |
| Pricing | $29/mo | $13/mo |
| Type | paid | freemium |
| Company | ActiveCampaign | Mailchimp |
| Founded | 2003 | 2001 |
ActiveCampaign Features
- •Email marketing
- •Automation
- •CRM
- •Sales
Mailchimp Features
- •Email campaigns
- •Automation
- •AI content
- •Analytics
ActiveCampaign Pros
- ✓Powerful automation
- ✓Good CRM
- ✓All-in-one
ActiveCampaign Cons
- ✗Expensive
- ✗Complex
- ✗Learning curve
Mailchimp Pros
- ✓Easy to use
- ✓Good templates
- ✓Free tier
Mailchimp Cons
- ✗Gets expensive
- ✗Limited automation free
- ✗Deliverability issues
The Verdict
Both ActiveCampaign and Mailchimp are solid choices in the marketingspace. Here's a quick summary:
Choose ActiveCampaign if:
- • You need powerful automation
- • You need good crm
Choose Mailchimp if:
- • You need easy to use
- • You need good templates