ActiveCampaign vs Brevo
Which one should you choose? Here's how they compare.
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Rating | ★ 4.4 | ★ 4.1 |
| Pricing | $29/mo | $25-65/mo |
| Type | paid | freemium |
| Company | ActiveCampaign | Brevo |
| Founded | 2003 | 2012 |
ActiveCampaign Features
- •Email marketing
- •Automation
- •CRM
- •Sales
Brevo Features
- •Email + SMS
- •AI content generation
- •CRM
- •Automation workflows
ActiveCampaign Pros
- ✓Powerful automation
- ✓Good CRM
- ✓All-in-one
ActiveCampaign Cons
- ✗Expensive
- ✗Complex
- ✗Learning curve
Brevo Pros
- ✓Generous free tier
- ✓Multi-channel
- ✓Good automation
Brevo Cons
- ✗Less brand recognition
- ✗SMS costs extra
- ✗UI needs polish
The Verdict
Both ActiveCampaign and Brevo are solid choices in the marketingspace. Here's a quick summary:
Choose ActiveCampaign if:
- • You need powerful automation
- • You need good crm
Choose Brevo if:
- • You need generous free tier
- • You need multi-channel